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The Last Independent Automaker
The Odd Couple
American Motors launches a quirky new car to fight imports and takes a gamble on Jeep.
The NOW Cars
At half the size of its Big Three competitors, American Motors Corporation had to innovate throughout its 30 year history to survive. AMC factories provided new opportunities and a pathway to the middle class for thousands of minorities, women and immigrants. However, the perfect storm of economics, mismanagement, and betrayal would eventually bring everything crashing down.
The NOW Cars
Season 1 Episode 102 | 28m 0s | CC
After saving American Motors, president George Romney launches a career in politics. His successor takes AMC upmarket, but struggles to capture young baby boomers who want faster, sportier “muscle cars.” In response, the company makes big changes to its products and public image.
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