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The Alliance

At half the size of its Big Three competitors, American Motors Corporation had to innovate throughout its 30 year history to survive. AMC factories provided new opportunities and a pathway to the middle class for thousands of minorities, women and immigrants. However, the perfect storm of economics, mismanagement, and betrayal would eventually bring everything crashing down.

The Alliance

Season 1 Episode 105 | 28m 0s | CC

As the auto industry becomes increasingly diverse, Gerry Meyers becomes the youngest CEO of any American car company. To build a new fuel-efficient car, he partners AMC with French automaker Renault. But a disastrous national recession and second oil crisis threaten to destroy the partnership before the new car is ready.

The Last Independent Automaker

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Distributed nationally by American Public Television