28
The Last Independent Automaker
The NOW Cars
American Motors changes its public image and turns to sportier "muscle cars."
The Alliance
At half the size of its Big Three competitors, American Motors Corporation had to innovate throughout its 30 year history to survive. AMC factories provided new opportunities and a pathway to the middle class for thousands of minorities, women and immigrants. However, the perfect storm of economics, mismanagement, and betrayal would eventually bring everything crashing down.
The Alliance
Season 1 Episode 105 | 28m 0s | CC
As the auto industry becomes increasingly diverse, Gerry Meyers becomes the youngest CEO of any American car company. To build a new fuel-efficient car, he partners AMC with French automaker Renault. But a disastrous national recession and second oil crisis threaten to destroy the partnership before the new car is ready.
Subscribe to Our Newsletters
Get trusted Colorado stories, programs, and events from Rocky Mountain PBS straight to your inbox.