28
The Last Independent Automaker
The NOW Cars
American Motors changes its public image and turns to sportier "muscle cars."
The Betrayal
At half the size of its Big Three competitors, American Motors Corporation had to innovate throughout its 30 year history to survive. AMC factories provided new opportunities and a pathway to the middle class for thousands of minorities, women and immigrants. However, the perfect storm of economics, mismanagement, and betrayal would eventually bring everything crashing down.
The Betrayal
Season 1 Episode 106 | 28m 0s | CC
Despite award-winning new products, American Motors Corporation struggles to make a profit, frustrating its partnership with French automaker Renault. Rumors swirl as the French secretly negotiate to sell AMC to Chrysler Corporation. A terrorist assassination in France sparks a chain of events that leaves thousands of American workers betrayed. Yet, AMC lives on.
Subscribe to Our Newsletters
Get trusted Colorado stories, programs, and events from Rocky Mountain PBS straight to your inbox.