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The Last Independent Automaker

At half the size of its Big Three competitors, American Motors Corporation had to innovate throughout its 30 year history to survive. AMC factories provided new opportunities and a pathway to the middle class for thousands of minorities, women and immigrants. However, the perfect storm of economics, mismanagement, and betrayal would eventually bring everything crashing down.

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The Missionary

Season 1 Episode 101 | 28m 0s | CC

The Missionary: The U.S. car market booms in the wake of World War II, until a price war between Ford and Chevrolet decimates competitors. American Motors Corporation is created through the merger of two smaller companies. To survive in an age of conspicuous consumption, president George Romney boldly bets the company’s future on a new niche: economy cars.

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Distributed nationally by American Public Television

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