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Fair Trade vs. Direct Trade

The Lexicon of Sustainability is based on a simple premise: people can't be expected to live more sustainable lives if they don't even know the most basic terms and principles that define sustainability.

Fair Trade vs. Direct Trade

Season 1 Episode 17 | 3m 3s

When you buy food, you’re buying values: The values of the person who grows your food; the values of the person who transports it; and the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade.

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