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News and Public Affairs

Above The Noise

Can You Trust Influencers on YouTube?

Our host Myles Bess cuts through the hype and takes a deeper look at the research and facts behind controversial and trending topics in the news.

Can You Trust Influencers on YouTube?

Season 2 Episode 18 | 8m 31s | CC

YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?

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