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How Brands Ruin Slang

Otherwords digs deep into this quintessential human trait of language and finds the fascinating, thought-provoking, and funny stories behind the words and sounds we take for granted. Incorporating the fields of biology, history, cultural studies, literature and more, linguistics has something for everyone and offers a unique perspective into what it means to be human.

How Brands Ruin Slang

Season 3 Episode 1 | 8m 1s | CC

From the Brands Saying Bae in the 2010s, to the “wassup” ads of the 90s, advertisers are always trying to find ways to sound cool. But when brands on social media use a slang word in their marketing, that basically guarantees it's over. We understand that brands didn’t come up with these words and that they're not part of the groups we think should be using them, but why? What makes a word slang,

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