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Rebranding The Brand

NDIGO STUDIO is a talk show, hosted by Hermene Hartman, speaking with an authentic voice about contemporary issues with exclusive interviews and discussions on issues that matter. We seek to change the narrative on Black folk by providing a fresh approach to empowerment, insight, and perspective. We talk about accomplishments and achievements to newbies, newsy, and noteworthy personalities.

Rebranding The Brand

NDIGO STUDIO Episode 8 | 26m 53s | CC

Hermene Hartman interviews Desiree Rodgers and Cheryl McKissick about their efforts to revitalize legendary makeup brands Fashion Fair and Black Opal. They discuss how they transformed these brands to appeal to modern beauty enthusiasts, particularly women of color. This episode highlights their business journey and the challenges and successes in rebranding iconic products.

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