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Science and Nature

Everything I Thought I Knew About Flavor Was Wrong

Join Joe Hanson as he explores curiosity and illuminates the science behind… well, everything.

Everything I Thought I Knew About Flavor Was Wrong

Season 13 Episode 16 | 19m 50s | CC

What does flavor really mean? And how does it work? In this episode, Joe visits a flavor chemistry lab to meet a master flavorist and uncover how taste, smell, sound, sight, and memory combine in the brain. Along the way, he learns how flavors are built molecule by molecule—and why identical foods can taste completely different to different people.

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