The Persuaders

FRONTLINE is investigative journalism that questions, explains and changes our world.

The Persuaders

Season 2004 Episode 15 | 55m 16s | CC

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyses how big businesses advertise more than just a product – they’re selling a lifestyle.

FRONTLINE

Watch more episodes

55:09

FRONTLINE

Is Wal-Mart Good for America?

An eye-opening look at the power and influence of the world’s largest company.

56:07

FRONTLINE

The Secret History of the Credit Card

The surprising history and clever tactics of an industry few Americans fully understand.

Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding is provided by the Abrams Foundation; the John D. and Catherine T. MacArthur Foundation; Park Foundation; and the FRONTLINE Trust with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation, and additional support from Koo and Patricia Yuen.

Subscribe to Our Newsletters

Get trusted Colorado stories, programs, and events from Rocky Mountain PBS straight to your inbox.

Set Your Preferences >