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FRONTLINE

The Merchants of Cool

FRONTLINE is investigative journalism that questions, explains and changes our world.

The Merchants of Cool

Season 2001 Episode 5 | 58m 26s | CC

FRONTLINE explores how America's giant media corporations skillfully court the teenage consumer.

FRONTLINE

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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding is provided by the Abrams Foundation; the John D. and Catherine T. MacArthur Foundation; Park Foundation; and the FRONTLINE Trust with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation, and additional support from Koo and Patricia Yuen.

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