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THE IKEA EFFECT ft. Joanna Hausmann!

Vanessa Hill talks about psychology, neuroscience, and why we act the way we do. Neuroscience has never been so animated.

THE IKEA EFFECT ft. Joanna Hausmann!

Season 4 Episode 19 | 5m 49s | CC

In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.

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