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The New Mad Men

Explore America's changing demographics and the stories behind them. "The New Deciders," a special AMERICA BY THE NUMBERS WITH MARIA HINOJOSA presentation, premiered September 6, 2016 on PBS.

The New Mad Men

Season 1 Episode 8 | 25m 53s | CC

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

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Funding for AMERICA BY THE NUMBERS is provided by The California Endowment, the Corporation for Public Broadcasting, the Druckenmiller Foundation, Ford Foundation, PBS, and W.K. Kellogg Foundation.