When Little Man Ice Cream owner Paul Tamburello posted on Facebook about the treatment of his employees it made news.
"We have had a team member spit upon. Another guest was angry and proceeded to cough all over our counter and toward other guests."
All because customers are being asked to wear masks while in line and ordering and to stay 6 feet apart.
Little Man Ice Cream Masks
Denver ice cream business requires customers to wear masks while in line.
On a warm Wednesday evening, RMPBS went to Little Man. It was a busy night with a long line and signs to remind people to wear a mask and keep their social distance.
Some people needed to be reminded but it wasn't a big deal.
"We were trying out some ice cream and I got to tasting ice cream and as I was getting ready to say my order I didn't have it on. I was reminded at the counter, but it's okay. I appreciate them looking after everybody to make sure everybody has their mask on," said customer Kent Laster.
Anverly Laster added, "This is the new normal so we're trying to teach our kids to stay conscientious about what's happening in the world around us when they go back to school. We're not really sure what that's going to look like for them."
The employees certainly appreciate customers like the Lasters- ones who respond calmly to a mask request.
That's not always the case.
"We had some gentleman come down here and he didn't have a mask. We politely told him to put his mask on. Of course he didn't agree with what we had to say and so he pulled out some underwear and decided to wrap it around his face and say 'is this good enough? Is this a good enough mask for your guys?'" employee Keenan Urmann said.
Urman says it's really about protecting the community.
"Wearing a mask, especially in this day and age, is an important way of protecting our community and something Little Man really stands for. We're a big part of this community and we want to take care of them as much as they take care of us. So, wearing something as small as a mask is a minor change that we can do to help those in our community."