Bob Greene is the Managing Director, Business Development for Liberty Global, the largest international cable operator in the world. He is an experienced senior executive with over 35 years in sales, marketing and operations in the entertainment, interactive and broadband industries. Greene is responsible for developing new revenue platforms and partnerships that leverage and enhance the global scale of Liberty. He created and delivered the first online SVOD service at Starz and launched the highly successful HorizonGo in 16 countries and 8 languages. He negotiated the first deal to bring Netflix onto millions of set top boxes throughout Europe and LATAM. Greene is a seasoned veteran in strategy, product development, sales and marketing, with a strong track record of taking established or early stage businesses and maximizing the core revenue while creating expansion into new product lines or platforms.
As Executive Vice President of Advanced Services for Starz Entertainment, Greene oversaw all the digital and internet strategies for the company and was responsible for the development and successful launch of the Emmy nominated Vongo and StarzPlay online subscription services. A recognized leader and speaker in the new digital media, Greene also has extensive experience and relationships in the cable industry as well as within Hollywood. Prior to joining Starz, he was the CEO of an internet media company, Digital Lava, that traded on the NASDAQ; was a senior member of the start-up interactive software company, Lightspan, originally funded by Accel Partners and Kleiner Perkins Caufield and Byers and spent nearly 13 years at Showtime Networks and MTV in executive sales and marketing roles.