The Evolution of Our Look and Feel

50 Years of Logos

The Evolution of Our Look and Feel

 
Rocky Mountain PBS’ look has evolved over the years.

In the 1950s, several different visuals were used to represent the station. The very first identification was on the side of our studio cameras; the graphic showed our call letters "KRMA" and a "6" followed by "e/tv."

One program guide from the '50s featured a torch on the cover; another featured an owl. Both images were traditionally used to represent knowledge. Some of the annual reports from 1950s showed something looking vaguely like a clock face.

KRMA first incorporated mountain imagery into its logo in the 1960s. In 1965, the station’s logo won first place in the National Educational Television Logo Contest.

In the 1970s and '80s, KRMA moved away from the mountain logo and began emphasizing the "Six" in "Channel Six." The Six was represented in several different ways without much consistency. During these early years, the colors used in all the logos varied.

In 1997, when KRMA Channel Six changed its name to Rocky Mountain PBS, the logo once again became a stylized mountain without any reference to Channel Six. Initially, we included the PBS logo at the top left of our mountain logo. In 2000, we moved the PBS logo to the inside center of the mountain. At last, in 2006, our 50th year, the logo became what it is today – the purple mountains, the words "Rocky Mountain PBS" underneath the mountains and the PBS logo positioned to the bottom right of the mountains.

Our website has also undergone changes over the years. Beginning with a basic site which offered the daily schedule and information about the station and volunteering, rmpbs.org grew to include links for teachers, highlights of upcoming programs, links to community organizations and a calendar of events.

Articles Written and Researched by SAM volunteers

This Month in the History of Rocky Mountain PBS

Brought to you by Station's Archived Memories (SAM)