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See No TV, Hear No TV
Blindfold yourself and listen to a newscast.
  • As you listen, note what is interesting information, how engaged you are in the newscast, and what strikes you as the most interesting story.
  • Next, select a new broadcast—one on a different channel or broadcast later in the day. This time, turn the volume on the television down and just watch the news. Again, note what is interesting about the newscast, how engaged you are in the program, and what is the most interesting story.
  • How well can you follow what is going on?
  • Compare and contrast your reactions.
  • Is television news primarily a visual or auditory media?
  • How is the newscast altered when either sound or visuals are removed?
News by the Numbers
In the May 27, 2001, edition of the Denver Post, it was reported that a typical late evening half-hour news program is divided into the following segments:
  • News: 44.2 percent,
  • Commercials: 24.4 percent,
  • Sports: 11.7 percent,
  • Weather: 9.1 percent,
  • Promotions: 9 percent, and
  • Chat: 1.3 percent.
The data was gathered by an analysis of the late evening broadcasts of March 7, 2001 on Denver’s five biggest TV stations. The report further stated that local news made up 74 percent of the news report, national news 21.8 percent and international news 4.1 percent.
  • Using a stopwatch or a watch with a secondhand, view a local news program for three or four nights and time and record the minutes and seconds devoted to each of the segments.
  • Then add the total for each segment and establish an average.
  • Are your local news program segments similar to the time percentages listed above?
  • If not, were there circumstances that altered the percentages?
  • Does the way the newscast is segmented have any bearing on the way stories are presented?
Create the Perfect News Team
Local and national news anchors (the men and women who report the news from behind desks in studios) are sometimes characterized as “full-time performers and part-time reporters.” As “performers,” anchors are given clothing allowances, assistance with hair care and styling, and makeup artists. Additionally, they are coached in their deliveries so as to appear friendly, confident, and knowledgeable.
  • Using old magazines, cut and paste pictures to form a collage of the perfect news team of two news anchors, a weather person, and a sports person.
  • After you have completed the collage of the team, describe the essential qualities of each member and discuss why you chose to “create” the team as you did.

Other great activities:


Get the News You Want
Do a Comparison Study
Create a Newscast for Your Audience

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