Passion for Sustainability
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Green is all the rage these days and there's a new crop of words coming into vogue, as green business is rapidly becoming synonymous with good business. Explore new environmental buzzwords like sustainability, zero-net energy, and carbon footprint, as you discover what large companies like NIKE and Gerding-Edlen Development, as well as smaller moms and pops like HotLips Pizza and trendy fashion designer Anna Cohen are doing to make their companies not only green but more profitable in the bargain. Discover why there's more to being green than recycling as 14 cutting edge Portland, Oregon businesses tell their stories and garner awards for innovation by applying the four scientific principles at the heart of an approach to sustainability called "The Natural Step." This cutting-edge approach to sustainability is rapidly catching on around the world, so viewers can get ahead of the curve about this "grass roots" approach to sustainability that is on its way from Portland to a board room, meeting room or living room near you.
