TV Program: Reading Rainbow: The Sign Painter's Dream

In this episode of ""Reading Rainbow"" Levar goes to Broadway to look at the lights of Times Square. He visits the oldest sign making shop in the country showing how the signs are lit in Times Square. Levar also visits an advertising agency to show how an idea for an advertisement is developed and presented. Included in the program are television commericals from the past and present illustrating how advertising has changed throughout the years. The kids review the books "Sign Maker's Assistants," "I Read Signs," and "The Letter Jesters." The book "The Sign Painter's Dream," by Roger Roth is read by Jamie Farr.

CC - Closed Caption
HD - High Definition
16:9 - Anamorphic Widescreen
LTR - Letterbox
DVI - Descriptive Video Information for the visually impaired

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